Making misspellings and using inappropriate words may instead turn your customers away from your restaurant or turn you into a joke.Įg: Fu King Chinese Restaurant, Miso Honi, Soon Fatt Chinese Take Away, Curry Gardenn, Long Wongs. Avoid Inappropriate Sounding and Misspelled Names: The name is a combination of fresh and juice – sure, it’s not in the dictionary, but the associations are instantly recognisable. That can be a positive or a negative – you can brand it with the qualities you want, but you are starting from scratch with no existing associations.Īn example of a good restaurant name is Fruce: a fresh dessert-drink outlet. “If you heard the name Dazoo, would you know how to spell it? Would you think it was a wonderful, casual fine dining restaurant in Hawai’i? Of course not! And I believe it’s one of the reasons it closed after just a short time.”Ī name like Dazoo has no existing associations (aside from sounding slightly whimsical). Names which are too strange, or abstract (or come out of a restaurant name generator) may sound interesting, but are not advisable.
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